The curriculum in this graduate certificate program focuses on digital strategy development, an area of the industry where there is a shortage of trained professionals. The program will deepen the students' marketing communications skills and develop new skills in planning and implementing IMC campaigns. Students learn how to utilize interactive tools to develop customer-focused interactive marketing programs as well as web analytics to predict and measure the success of web and social media campaigns. Hands-on practical experience is gained through an agency model where students work to solve real challenges from real clients, followed by a 6-week work placement.
Graduates find employment in many areas of the marketing communications industry from ad agencies, to marketing departments, to charitable and government organizations, to smaller entrepreneurial endeavours. |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Two or three-year college diploma or university degree. |
| Test Scores: | - Test of English as a Foreign Language (Computer Based) [min. 213] or Test of English as a Foreign Language (Internet Based) [min. 79] or Pearson Test of English (Academic) [min. 60] or International English Language Testing System (academic or immigration) [min. 6.5] or Canadian Academic English Language Assessment [min. 60]
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* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.
